A new look for a flowershop called "Blütenatelier" (flower studio).
The request was to make it modern but playful, give it fresh and eye-catching colours and create a new logo that is different from other flowershop logos (meaning: please don‘t make it look all cheesy and girly) and has a characteristic feature which is always recognizable.
So I created a simple flower pattern and added a fresh colour palette that reminds me of warm spring days.
The logo is bold and not girly at all. But I decided that too bold might be a bit aggressive for a flowershop. Therefore I put the letter ü in lower case and used a more playful font to break the boldness of the logo. Thus the letter ü becomes the recognizable feature.